Creating unique retail environments, influenced by local narratives, ensures each location delivers a compelling and distinctive brand experience.
Honing the design narrative for many Ted Baker stores around the world. Each displays a bespoke expression of its surroundings.
Our task? Conveying wit with local relevance epitomises Ted Baker’s inimitable brand identity. We created a plethora of design elements: store windows, wallpapers, screens, installations, printed collateral and a raft of other numerous design elements.
I partnered intimately with interior designers, delving into the 2D facets of their design process. This partnership saw the transition from ideas to 2D hoardings, wallpapers and printed collateral and their seamless translation to 3D objects, emanating as neon signs, laser-cut screens and meticulously hand-painted Walzer seats.
The result? A catalogue of widely different stores worldwide, each liberated from the yoke of uniformity. Each instead hails as a free and eminently bespoke resident of its local geography, each promising its shoppers an educative, engaging and unforgettable tour of the brand and seamlessly speaking of Britishness, playfulness, wit and quality in the resolutely Ted way.
Adelaide store is inspired by the wine region.
Glasgow store was inspired by all the Scottish inventors, Rennie Mackintosh, the Glasgow buildings and coat of arms, which tell the story. There’s the tree that never grew, the bird that never flew, the fish that never swam, and the bell that never rang.
Orlando, Florida, is inspired by fairgrounds.