Guests at Goodwood experienced luxury and craftsmanship, embodying automotive elegance through distinctive design.
An event held at the home of Rolls-Royce, Goodwood, West Sussex — the exclusive event attracted VIPs and potential buyers, inviting them to discover the true spirit of the luxury brand at a series of crafted experiences, with tailored moments including test drives, fine dining and exhibitions showcasing its unique craftsmanship.
The primary challenge was to create a unique event identity for the iconic Phantom, which could communicate and showcase the exquisite artistry of key bespoke dashboards, each crafted by different artisans.
The solution seamlessly blends photography showcasing the essence of the Phantom with an image of a detailed bespoke ceramic dashboard crafted by porcelain artisans at Porzellan Manufaktur Nymphenburg in Bavaria. The visuals were composed in Photoshop, considering both scale and colour balance, resulting in a harmonious composition used across the suite of design assets, including invitations, lanyards and the microsite. Exhibitions that showed the artistry and skill that went into the interiors — creating an experience that immersed attendees in the production process itself.
Attendees better understood the brand’s legacy and dedication to artisan quality, fostering higher brand engagement with the Goodwood-based Rolls-Royce.
