Ted Baker : Ceramic Eyewear Campaign
An eyewear campaign that is playful and does not take itself too seriously.

Ted Baker is a brand with plenty of quirky personality and eccentricities. I came up with the concept using ceramics inspired by Toby jugs to communicate the character in the design of the eyewear. The challenge with this project was to juggle the relationship between playful and elegant.
The Concept & Art Direction : Troy Hyde
3D : Boom CGI