The cover story
I designed this notebook to be given to Ted Baker staff. It was printed onto recycled paper and cost-effective to produce. In an office of over 400 people, it’s not surprising that notebooks get confused. I made it customisable, so it’s instantly recognisable. The cover was created by a die-cut that allowed you to punch out the holes, creating your own design. The inside cover celebrated Ted Baker’s prints.
My Role: Concept & Design
In-House: Ted Baker, Print: The Absolute Group
