Components and details
Eyewear that breaks the mould
2 for 1 eyewear campaign. The idea behind the concept is that you can purchase two different glasses for the price of one. I collaborated with Illustrator Anr0 to create people that looked like dolls completely identical as if they come off the factory line, the only difference being the frames. I wrote the copy and designed the typography.
My Role: The Concept, Art Direction, Designer and Copywriter
In-House Ted Baker, Illustrator Anr0
