TROY HYDE
  • Showcase
    • LIGHTSCAPES / ART
    • GFJM / MUSIC ARTWORK
    • NOKIA PURE / TYPOGRAPHY BOOK
    • HABITAT / ADVERTISING GIFT LIST
    • NOKIA / GLOBAL PACKAGING GRAPHICS
    • NOKIA PURE / TYPOGRAPHY EXHIBITION
    • FONT / CHANNELED LIGHT
    • PURE / ADVERTISING FASHION EVENT
    • D&AD / PHOTOGRAPHY STUDENT AWARDS
    • EXPLOSIVE / CHRISTMAS PROMOTION
  • -
  • Art_______________
    • LIGHTSCAPES / ART
  • Photographic______
    • SUMMER FAIR / ADVERTISING HOME SHOW
    • SPACEBALL / PHOTOGRAPHY CONCEPT
    • D&AD / PHOTOGRAPHY STUDENT AWARDS
    • PURE / ADVERTISING FASHION EVENT
    • HABITAT / ADVERTISING GIFT LIST
  • Typographic_______
    • NOKIA PURE / TYPOGRAPHY EXHIBITION
    • FONT / CHANNELED LIGHT
    • NOKIA / GLOBAL PACKAGING GRAPHICS
    • NEXT / POINT OF SALE
    • SAINSBURY'S / NON-FOOD STORE DESIGN
    • TALK TO FRANK / SOFA CAMPAIGN
    • PRIMARK / COSMETICS PACKAGING
  • Illustrative_________
    • DJ PESK / MUSIC ARTWORK
    • ACTIVATE UK / WALL ILLUSTRATION
    • ILLUSTRATED PEOPLE / T-SHIRT DESIGN
    • PURE / ADVERTISING FASHION EVENT
  • Graphic___________
    • LIGHT POLLUTION / INFO GRAPHICS
    • MY SHED IN 2005 / PERSONAL BOOK
    • DJ PESK / MUSIC ARTWORK
  • Advertising________
    • HABITAT / ADVERTISING GIFT LIST
    • SUMMER FAIR / ADVERTISING HOME SHOW
    • EXPLOSIVE / CHRISTMAS PROMOTION
    • PURE / ADVERTISING FASHION EVENT
  • Packaging_________
    • GFJM / MUSIC ARTWORK
    • NOKIA / GLOBAL PACKAGING GRAPHICS
    • PRIMARK / COSMETICS PACKAGING
  • Environments______
    • SAINSBURY'S / NON-FOOD STORE DESIGN
    • TALK TO FRANK / SOFA CAMPAIGN
    • NOKIA PURE / TYPOGRAPHY EXHIBITION
    • NEXT / POINT OF SALE
  • Art Direction_______
    • PURE / ADVERTISING FASHION EVENT
    • HABITAT / ADVERTISING GIFT LIST
    • NOKIA / GLOBAL PACKAGING GRAPHICS
  • -
  • About
  • Contact
  • Press
  • LIGHTSCAPES / ART
    Lightscapes takes it’s inspiration both from images of some of the world’s most significant cities shot from a nasa satellite and from seeing cities illuminated. When viewed from a distance, the light emitted by the city flickers as it passes through the atmosphere, like stars in the night sky.

    The work is not scientific in its approach, but experiential. As the observer views the cities from different angles, the perspectives change, shifting between the recognisable shapes of the cities, defined by the illumination that they emit and the abstract flickering images which this creates. The impact of human industry is visible; the work captures a contemporary, transient vision of earth which is different from it’s past and will inevitably change.

    The work engages with the issue of light pollution, but is intended to be observational, encouraging the viewer to experience the beauty of the lightscape simultaneously with the uncomfortable recognition of the uncertainty of the future.
    Fine Arts
    2013
  • GFJM / MUSIC ARTWORK
    Album and single artwork designed for band 'Gold Future Joy Machine'. I made the sculpture from found objects, painted it and photographed it. The objects are mechanical and each is iconographic, chosen to represent pleasure. Collectively assembled, the piece is intended to resemble a duke box or a time machine, and represents the concept of a 'future joy machine'.
    Graphic Design, Music, Photography
    2010
  • NOKIA PURE / TYPOGRAPHY BOOK
    Twenty-six characters details how Nokia's new typeface, Nokia Pure, was designed and developed by typographer Bruno Maag. It is also design inspiration, a specimen sheet, a rough guide to typography. My contribution lays within the inspiration chapter, playfully exploring usability and versatility of the font.
    Digital Photography, Graphic Design, Typography
    2012
  • HABITAT / ADVERTISING GIFT LIST
    My concept focuses on the benefits of an additional 10% offered by Habitat, to the total amount of the customer’s account. I chose to represent that 10% as a gift-wrapped object that expresses the actual value of the percentage in relation to the big gift
    Advertising, Art Direction, Graphic Design
    2010
  • NOKIA / GLOBAL PACKAGING GRAPHICS
    Working with Nokia's visual communication team, under Bobby Martin and later Ivan Mato, we designed a packaging graphics system which moved away from a fragmented brand towards brand unification, using blue colour-blocking. I was deeply involved in the whole project from concept to design, print testing, consumer testing and global rollout. I also personally managed the relationship between visual communication and the accessories business department.
    Graphic Design, Packaging
    2011
  • NOKIA PURE / TYPOGRAPHY EXHIBITION
    Nokia's Launch exhibition, promoting the new font 'Nokia Pure', designed by Dalton Maag. A number of top London design agencies were asked to produce an artwork using the 'Nokia Pure' font. I was asked to create a graphic and a give-away. Visitors to the exhibition were encouraged to choose their own mug from the mug wall which I designed. I also created an over-sized version of a fridge magnet word game which visitors to the exhibition could play and interact with. A miniature version was available for them to take home. Chosen restraint on the typographic design of the gifts allows the font to be seen in its purity.
    Typography, Graphic Design, Installation Design
    2011
  • FONT / CHANNELED LIGHT
    I was inspired to create this font by those shapes found at the cross-section of a cylindrical roll of paper rolled in different ways. I chose corrugated paper because of its thicker edge, which can be made to form a decorative detail.
    Graphic Design, Typography
    2010
  • PURE / ADVERTISING FASHION EVENT
    The UKs largest womens wear fashion event. My concept captures the energy of the event though coloured illustrations, whilst upholding the high fashion value of the Pure brand through art directed shape of the model and black and white photography. This concept eventually shaped the physical layout of the event at Olympia, London. Photographer: Joe Lacey.
    Art Direction, Fashion, Illustration
    2010
  • D&AD / PHOTOGRAPHY STUDENT AWARDS
    A series of photographs to capture imaginations of young photographers and promote Olympus professional SLR cameras. The aim of these images was to represent the play between camera and subject, repositioning the subject in the artificial exhibition space
    Photography
    2010
  • EXPLOSIVE / CHRISTMAS PROMOTION
    Christmas card and email viral to promote Explosive design agency. A video was emailed and a hard copy was posted shortly after. Explosive staff were featured to facilitate familiarly between the agency’s works and the office environment.
    Animation, Sculpting, Graphic Design
    2010
All works © Troy Hyde 2012.
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