London-based Graphic Designer

Creative conceptual solutions for innovative brands. Creating visuals that resonate across diverse channels and experiences.

The event identity speech bubble is surrounded by multiple versions made from glass.

Brand & Identity

Shaping the identity of the ‘Intelligent Times’ talk series at The New York Times, designing a distinctive symbol and animated visuals for debates and discussions.

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The event identity speech bubble is illustrated as a cinematic project for real.

Events & Exhibitions

Crafting impactful visuals for diverse industries. Covering identities, invitations, websites and onsite installations, ensuring memorable experiences.

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The New York Times at the Edinburgh International book festival, The New York Times Climate Hub, Nokia Pure font launch exhibition, Nissan Intelligent mobility training, Roche annual medical directors meeting, IXIA Cyber security 12-hour battle, Rolls Royce Experiences.

Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.Roche annual directors medical meeting. Event space with individual booths.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.
Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.Roche annual directors medical meeting. Event space with individual booths.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.
Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.Roche annual directors medical meeting. Event space with individual booths.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.
Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Roche annual directors medical meeting. Event space with individual booths.Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.

Art Direction

Creating a collaborative and creative environment, aligning with commercial goals. Leading dynamic collaborations for extraordinary creativity while meeting strategic objectives.

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An illustration of female reading a newspaper, sitting cross-legged in a meditation position.
An illustration of a figure reading a newspaper was skateboarding.

Miguel Ángel Camprubí for The New York Times

A cute owl wearing a necklace and glasses with blue eyes and eyelashes sits before a full moon.
Script lettering with featherlike flourishes reads 'head-turning looks.'

Jeff Wack for Ted Baker

Illustration & Animation

Passionate about creating unique art with strong creative concepts. Below are some examples of my illustration and animation work in varying styles.

A single-line illustration that animates from a circle symbolising the moon into a rabbit and back again into a moon.

Lunar New Year

The New York Times

Polychaete, a deep sea creature, is the filament for a lightbulb symbolising revolutionary ideas.
Polychaete, a deep sea creature, is the filament for a lightbulb brightly illuminating its surroundings.
Deepwater angelfish is the filament for a vintage lightbulb symbolising revolutionary ideas.
Detail view of the deepwater angelfish. The style of the illustration is contemporary and scientific.
Scyphozoa, a deep-sea jellyfish, is the illuminating light from a traditional lightbulb.

Wonders of the deep

Personal

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Alebrije brightly coloured Mexican folk art illustration of a dog's face with tongue out.
Brightly coloured letters spelling the word Lula. Stir, mix, dip written underneath.
Alebrije brightly coloured Mexican folk art illustration of dog howling.
Alebrije brightly coloured Mexican folk art illustration of rabbit with a heart for a nose.

Mexican salsa

Restaurant

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An apple core reveals two faces on either side. 'Teamwork at our core', written on the leaf attached.
Scuba-diver gesturing the OK symbol with his hand, submerging himself into a 30° washing symbol. White illustration on orange.
An exercise spring chest expander is a watch strap. 'Time flies when you're having fun' is written on the watch face.

Annual report

Ted Baker

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Print & Package

Crafting tactile experiences with techniques like Pantone inks, hot foil stamping, and die-cutting. Transforming ideas into tangible objects, telling a brand’s story with a local and global impact.

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Nokia Bluetooth headphones. Blue package with blue foiled number down the left side.

Retail Spaces

While working for Ted Baker and Dalziel & Pow, I created distinctive installations that transform spaces into captivating branded experiences.

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Ted Baker store fitting room wallpaper. The design is made from wine spills: gold and red colour palette.
Illustration of a bird constructed from circles. Black background with grey outline circles and white highlights.
Ted Baker store with circular neon lights on the wall displaying images of a tree, bell, and fish in yellow. There is a clothes rail underneath and some tables.
A graphic of Ted Baker wallpapers designed for the tearooms reminiscent of vintage tea packaging with a Ted twist.
Ted Baker's store design was inspired by fairground rides. The photos show the fitting room and outside seating area.
'Tea rooms' wallpaper in a packaging style, each of the designs features a face in an oval shape.
Fairground rides in black and white; the horse carousel is in the centre. Light trails overlayed in the orientation of the ride's movement.
The artwork of the SEC Armadillo building in Glasgow is orientated around itself to create a fan-like appearance.
A man smoking a cigar, a king with a sewing machine, a dartboard with the words 'stylishly on point'. In the same style and colours.
A repeat pattern wallpaper features a turtle motif alongside other sea creatures and underwater foliage.
A wallpaper with jockeys wearing different colour outfits on a green background. Two racing dogs, a cyclist and a racing car driver.
A green patterned wallpaper. Ted Baker's sewing needles and tattoo studio repeats, surrounded by flourishes and a pink sewing needle.
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Store graphics

Embraces diverse perspectives and experiences.
Projects
mail@troyhyde.co.uk+44 7743491127LinkedIn