Graphic designer in London

For over 15 years, I have designed innovative conceptual solutions for brands and agencies, delivering striking visual images that connect with audiences across multiple channels and experiences.

Events and exhibitions

The projects I have worked on span various industries, each involving a different requirement level. However, I have designed identities, invitations, websites, onsite installations, large-format graphics, screens and giveaways to create memorable experiences.

Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.Roche annual directors medical meeting. Event space with individual booths.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.
Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.Roche annual directors medical meeting. Event space with individual booths.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.
Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.Roche annual directors medical meeting. Event space with individual booths.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.
Bookmark from the New York Times Edinburgh festival. It reads, 'the world is yours to read.'The New York Times climate hub. Trees inside a warehouse space with wooden chairs.Nokia pure font exhibition. An installation of a wall of mugs with different letters printed on them. Roche annual directors medical meeting. Event space with individual booths.Nissan intelligent mobility training. Large-scale graphic art on the stage of the plenary.iXIA cyber security illuminated sign above laptops and computers. Rolls-Royce experiences. Two people are discussing in front of a Rolls-Royce logo.The New York Times tent at the Edinburgh International Festival. A colourful design along the exterior. Fridge magnet with the word 'sans'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'shot'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'the'. From the Nokia pure foot launch exhibition.Fridge magnet with the word 'serif'. From the Nokia pure foot launch exhibition.Fridge magnet with a printed exclamation mark. From the Nokia pure foot launch exhibition.

The New York Times at the Edinburgh International book festival, The New York Times Climate Hub, Nokia Pure font launch exhibition, Nissan Intelligent mobility training, Roche annual medical directors meeting, IXIA Cyber security 12-hour battle, Rolls Royce Experiences.

Branding and identity

The event identity speech bubble is surrounded by multiple versions made from glass.

Jodi Kantor and Megan Twohey on breaking the Harvey Weinstein story

The event identity speech bubble is illustrated as a cinematic project for real.

Willem Dafoe on Adventure, Artistry and a Life in the Movies

The New York Times partnered with Intelligence Squared to launch a London talk event series entitled ‘Intelligent Times’. I created a square speech symbol as the identifying mark. Reflecting on the subject of the discussion, I illustrated and animated the visuals for each event. Alongside this, I designed all the print and digital collateral.

Dean Baquet, the executive editor of The New York Times, and renowned historian Simon Schama discuss the challenges facing journalists in this era of political polarization and diminished trust in media.

The New York Times event poster. About the future of news.
Collaboratively
creative

Art direction

An illustration of a figure reading a newspaper was skateboarding.

I encourage a collaborative creative environment whilst understanding commercial goals. I aim to understand the brand values, develop ideas, share knowledge and unite with illustrators, photographers, designers, developers, printers, artists and makers to deliver exquisite results.

An illustration of female reading a newspaper, sitting cross-legged in a meditation position.

Miguel Ángel Camprubí for The New York Times

Script lettering with featherlike flourishes reads 'head-turning looks.'
A cute owl wearing a necklace and glasses with blue eyes and eyelashes sits before a full moon.

Jeff Wack for Ted Baker

Enthusiastically
resourceful

Illustration

I can work across various industries and media, creating fun, exciting art and always bespoke to the brief with a strong idea. Below are examples of my illustration and animation work, made in distinct varying styles.

A single-line illustration that animates from a circle symbolising the moon into a rabbit and back again into a moon.

Lunar New Year

The New York Times

Polychaete, a deep sea creature, is the filament for a lightbulb symbolising revolutionary ideas.
Polychaete, a deep sea creature, is the filament for a lightbulb brightly illuminating its surroundings.
Deepwater angelfish is the filament for a vintage lightbulb symbolising revolutionary ideas.
Detail view of the deepwater angelfish. The style of the illustration is contemporary and scientific.
Scyphozoa, a deep-sea jellyfish, is the illuminating light from a traditional lightbulb.

Wonders of the deep

Personal

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Alebrije brightly coloured Mexican folk art illustration of a dog's face with tongue out.
Brightly coloured letters spelling the word Lula. Stir, mix, dip written underneath.
Alebrije brightly coloured Mexican folk art illustration of dog howling.
Alebrije brightly coloured Mexican folk art illustration of rabbit with a heart for a nose.

Mexican salsa

Restaurant

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An apple core reveals two faces on either side. 'Teamwork at our core', written on the leaf attached.
Scuba-diver gesturing the OK symbol with his hand, submerging himself into a 30° washing symbol. White illustration on orange.
An exercise spring chest expander is a watch strap. 'Time flies when you're having fun' is written on the watch face.

Annual report

Ted Baker

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Print and packaging

Whether using Pantone inks, hot foil stamping, die-cutting or tactile paper stocks, I have experience turning ideas that communicate a brand’s story into physical objects with local and global reach.

Extraordinary
individual

Retail environments

I collaborate with interior designers and visual merchandisers to create unique installations, from moving windmill window displays to hand-painted waltzers seats. I have created wayfinding systems, neons, wallpapers, hoardings and pop-ups, making for branded visual points of interest for anyone who enters or walks by.

Store cash desk, featuring photo montage of Glaswegian buildings—a local map overprinted in yellow, the store's theme colour.
A metal rose suspended from Ted Baker's Glasgow store ceiling.
Ted Baker store, on the wall, are circular yellow neon lights featuring illustrations of a tree, a bell, and a fish.
'Teds Fairground' ticket cash desk. A giant neon sign reading frills, thrills, thrills, in decorative script on a reflective black surface.
Two seats shaped like a fairground waltzer with circular lights suspended above at jaunty angles. One is red, and the other is green.
In the design of a fairground waltzer, a circular seat, hand painted onto the reverse, is 'Ted Baker's waltzer' in pink, red, green and yellow.
Behind a green fairground bumper car is a decorative green, yellow and red hand-painted sign.
Ted Baker fitting room, black-and-white fairground lights streaking vertically up in a red-yellow hue wallpaper.
Fairground rides in black and white; the horse carousel is in the centre. Light trails overlayed in the orientation of the ride's movement.
The artwork of the SEC Armadillo building in Glasgow is orientated around itself to create a fan-like appearance.
A man smoking a cigar, a king with a sewing machine, a dartboard with the words 'stylishly on point'. In the same style and colours.
A repeat pattern wallpaper features a turtle motif alongside other sea creatures and underwater foliage.
A wallpaper with jockeys wearing different colour outfits on a green background. Two racing dogs, a cyclist and a racing car driver.
A green patterned wallpaper. Ted Baker's sewing needles and tattoo studio repeats, surrounded by flourishes and a pink sewing needle.
'Tea rooms' wallpaper in a packaging style, each of the designs features a face in an oval shape.
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Store graphics

Embraces diverse experiences and perspectives

Contact

I would love to hear from you. Please get in touch if you're interested in discussing a project or working with me.